Pa’lante Apparel is a Men and Woman’s sportswear collection designed to capture the most sought after audience in retail today; the Latino consumer. As lines like Crooks and Castles, Stussy, The Hundreds, etc. have sown their roots deep into the Urban culture, a brand has yet to make any significant impact similarly in the Latin market.
Pa’Lante is not only a sleek affordable apparel brand; it’s an empowerment movement, a message, a reminder that it’s our social responsibility, to Be Responsible for our fellow man. The mission is to move the whole Latin diaspora forward and excel, and to lead by example. We want to empower young men to live their lives with awareness of personal growth that fosters a community of All and One to push the culture forward and set the social responsibility bar to loftier heights. Empowering young women to focus on making wise life decisions will allow them to aspire for, grow towards and reach greater expectations. Pa’Lante strives for the youth as a whole to understand that they hold their own keys for success in life, and wise decisions as a teen will benefit them greatly in life vs rash decisions that will complicate every aspect of life. Pa’Lante will launch grass roots marketing initiatives identifying all the influencers in high schools in our targeted regions to empower them and make them feel like they are the Selena Gomez’s and Prince Royce’s of their schools.